In the world of Digital Marketing Today, one could never ignore the fact that videos have taken over advertising in a new twist.In fact, any business owner today that is not looking into harnessing the power of using video as part of his/her digital marketing and SEO strategy is terribly missing out.
The big question is:
How could a bunch of pictures in frames merged with some background music become such a big thing in digital marketing and even SEO?
Well, that’s why I have put up this article to give a better insight of what these videos have done, are doing and will do in the future as well as why you should invest now in videos for promoting your business and building your online presence.
Let’s get to it,
1.Videos are now easier to share around quickly.
With so many social media sites and apps available to us today like Facebook, YouTube, Periscope, Blab, Instagram, Twitter, etc. You can imagine how much videos will be circulating the web daily and more and more are being made everyday.
Let me ask you this:
Isn’t it easier to watch a funny advert of a product than read the company’s banner?
It’s now been observed that more internet users tend to watch videos compared to reading text. In fact Facebook has seen a 50% increase in video views from May to July 2014 and since then this percentage has increased.
2.Videos now helps reach a wider audience
Some times ago in 2014 the Volkswagen company hit a 155 million views for just three of its videos. This was just a beginning of videos success stories.
Today, one of the most popular music video in the history of Pop records is for a song titled “Despacito“ by Luis Fonsi ft Daddy Yankee which has a total views of over 4.9 billion on YouTube.
Now I know we aren’t discussing about the music industry here, but here’s how it gets interesting and relevant to our topic.
According to the United Nations report as of July 29, 2015. The world population was estimated to be 7.3 billion
And as of March 11, 2018 Worldometers.info estimated the world population to be 7.6 billion.
Now if the world population is 7.6 billion and a single music video shared on YouTube could have over 4.9 billion, this means that more than half of the world population has seen (or watched) this single video and remember that this video was monetized meaning that one or two company’s adverts were displayed to each of the viewers of this video.
Am sure by now you should get the logic that videos have become really powerful in advertising.
3.Videos are mobile friendly
Since mobile phones are now affordable and easier to carry around and almost everyone in our world today owns and carries a mobile phone with them.
Then posting your company ads in a video form now means you could reach almost everyone around the world.
Also, Mobile phones help users to watch videos in an immersive experience and thus less distracting compared to other devices like the PC.
Personalization really helps a marketer get more leads, meaning videos have higher lead generation rates vis-a-vis other mass media.
4.Higher Rankings through videos
SEO stuff right? Yes.
Like text, videos also include keywords that can help users to find a particular video they seek. Apart from keywords, there are other metrics that help get higher rankings from videos these includes:
1.Better user interactions via comments mostly posted below the videos.
2.User Engagement: The longer the time of viewing by users, the greater the user engagement.
3.Easy sharing via social media (this has been discussed above).
4.If a video has a good amount of views, One can be rest assured that users will definitely want to subscribe for more.
Also, videos can easily go viral,meaning that it can increase the rate of user search queries for your targeted keywords.
5.Videos are directly related to purchasing decisions
Talking about how videos can affect actual sales of a product.
Videos play critical role in the purchase process ranging from initial awareness to checkout.It helps the consumers to invest in learning more about the product before making a purchase.
It makes it easier for consumers to see how a product looks like, how it feels like in usage etc. Even before they make a purchase.
6.Videos versus Text
Comparing videos to written text on would notice the following:
1.Videos are easier to view in a shorter time than reading text.
2.A consumer can get to the point without having to first go through the entirety of a content like in a text-based piece.
3.Videos connects emotionally with the consumers at multiple levels than written text.
4.An Interactive video provides the feel of being a part of the video as it plays
Video, being able to convey sight, sound, motion and high quality experience can create a positive viewer response and gain more user engagement.
Also, with videos one could convey more information in a short period of time and more effectively to consumers compared to written text. And videos can reach a much larger audience in a short period of time and can increase business popularity over time and as well business ranking.