Reputation as defined by the Cambridge English Dictionary is “the opinion that people in general have about someone or something, or how much respect or admiration someone or something receives, based on past behavior or character“.
Just as reputation is important to a business in real life, So it is too in the virtual internet world.
As a business owner or manager,you shouldn’t overlook the need for you to maintain a healthy reputation online just like you do in real life.Almost every human on earth today is connected to the internet in one way or the other and it is no more a surprise that the internet has now become the number one source of information for everyone.
People can easily believe whatever they read or see about your business online so if you haven’t thought about maintaining a healthy online reputation before, now is the time to do so.
Below are some tips below that you can follow and will greatly improve your business’ online reputation:
- Search for yourself/business frequently online
- Try to Appear everywhere possible
- Pay Attention to Reviews
- Google Alerts is for you
Search for yourself/business frequently online
How many times have you tried searching for yourself or your business name online?
You can take a moment and do so right now and then, come back to this post.
What did you notice?
Did you get good results all over the place or you could hardly even find yourself or your business at all?
Well, if it’s the later then, this means your online presence is very unhealthy and probably the same goes for your online reputation.
This takes us to the next tip, which is like the quickest remedy to cure this.
Do this kind of online presence search regularly to be sure you or your business is still alive on the internet.
Now lets go to tip 2;
Try to Appear everywhere possible
In order to be present online these days you must do the following things;
1.You must have a website for yourself or your business which is frequently updated with fresh and quality content.
Note: It will be of great advantage if your website is hosted on a custom/unique domain which you must have paid for rather than a free sub-domain which belongs to another company.
2.You should signup and set up Official Social Media Channels for your business, keep track of this channel and update it frequently to give it life.Examples of common social media channels include: Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
3.You should consider using online advertising to your advantage, such as Google Adwords, Sponsored Content, etc. This can even boost your sales by getting you more leads.
Pay Attention to Reviews
A lot of people have no idea how much online reviews can help or destroy their business.
Focus on both the good and bad customer/client reviews and make sure you reply if possible all review comments.Always appreciate the good reviews and apologize or correct the bad reviews with relevant information. By doing this, you are building confidence in the hearts of your audience by simply proving how trustworthy and reliable your company/business is and how concerned you are towards customer satisfaction.
You should always ask your happy customers for reviews too.
And don’t forget to get your business listed well with the correct information on local listing websites and if there has been an existing wrong listing in your business name, please contact the listing website administrators to claim such a listing or have it brought down.
Google Alerts is for you
Have you heard of or ever used Google Alerts service?
It is a very useful tool for keeping track of your business.It is very easy to set up once you have a google account.
With google alerts, you can easily monitor competitors within your business niche as they post new contents online.
You can also use Google alerts to get notifications on how many times your business was searched online, mentioned online, reviewed, or commented about.
By now I believe you must have understood, seen the need for you to take care of your business’ online reputation and also gotten some few tips that you can start working with to that effect.
But if you feel like you might never have the luxury of time to do some of these things by yourself or you just feel like, it will be best if professionals handle the job for you then, visit our Contact Page now, fill the form there and we will get in touch with you as soon as possible.