Often times as small businesses grow and expand,their owners forget to pay attention to some tiny little details that can have a massive effect on these businesses over time, One of such details is the company logo or business logo.
According to Wikipedia, a logo is a graphic mark, emblem, or symbol used to aid and promote public recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or wordmark.
No matter how old or young a business is in age, a logo will always be a very powerful tool for every business. It can be of a very small size, but yet it always portrays lot about the business and it is often times the first thing customers recognize and use in differentiating a brand from another.
In this piece of write-up, I have compiled and discussed some few signs that may be a good indicator that your business/company logo needs a refresh.
Here are some of the few signs:
1.Your Logo Seems Outdated.
Have you taken time to observe how things have changed over the past 60 to 70years now, imagine seeing a company logo today that has a U.S.A flag with 49stars instead of 50 or imagine a Tech/Electronic company’s logo that features the image of a floppy disk, a large Vinyl/Phonograph record or a Compact Cassette. You need no one to tell you how old such company will be.
Of course, you might be aiming for a vintage feel, but trust me, logos have gone past all these and if you take time to follow some of the most popular brands today, which are even older companies, you will notice the trends and the need to refresh outdated logos as soon as possible.
Check out the images below to get a better view of what am talking about:
2.Your Business has grown and evolved greatly.
Growth is one of the main goals every business aims for and pursue over time, and this can mean expansion of services, the reach or the audience base.
A business logo should reflect all these as the business actually grows because anyone looking at your logo should in one way or the other see what you’re capable of and for your long term customers, they should be able to see the changes and evolution of your business from say your old logo to a newly refreshed version. This makes them perceive the internal growth going on within the company itself.
Take a look at these brand logo images below and notice how much they have grown and evolved over time and how well they have reflected all these in their new logos as in the time of me writing this blog post in (2018):
3.Your Logo is too complex, intricate or complicated.
Anyone will agree with me that simplicity is such a thing that most human love, not just because we are naturally lazy beings and like less work, but rather simplicity is such a thing that makes us feel comfortable and relieved whenever it is applied to any aspect of life.
So, trust me, you definitely don’t want people complaining about how complex or how difficult it has been for them to understand your logo concept and even its meaning altogether. You should always consider simplicity whenever you are reviewing your logo and consider your audience opinions and comments when doing these.
You don’t want to crowd your logo with lots of imagery, colors and or shapes.Keep it as simple as possible no matter the concept behind its design.
Check out the logo images below and notice how these popular brands have simplified their logos over time:
4.You’ve re-branded your business in many ways.
If your business has grown so much over the years and there has been many identifiable changes to different aspects of the business like you have updated your official website, redesigned your uniforms, taglines and advertisements but you have somehow forgot or left your business/company logo as it has being then your case will be like a practical joke that i once read in a blog post of a website called Sage Island, where the author said “it will soon begin to resemble that one weird uncle who shows up uninvited to every family gathering“.
Obviously, you can’t just change some things and leave such a crucial part like your logo. Please go back now and get a refreshing new look.
Check out these brands and notice how they have refreshed their logos just as they have re-branded many other parts of the business:
5.Your Logo doesn’t stand out like that of other brands in your niche.
A logo is the first thing people do notice about any business or organization, whether it’s on the company’s website, uniforms or in printed adverts and video adverts. It’s often the first piece that carries the brand’s identity. It informs the rest of a company/organization’s identity package.
So, your logo should always stand out in the midst of the crowd of their brands.Your logo should be easily recognizable and it should differentiate your brand from the others when placed side by side, and the best way to achieve this is for you to get a custom-designed logo.
If your logo is custom-designed, then you will have much power in the decision of the concept to be implemented in the design and as well you will have the confidence that it is unique to you and your brand alone.
If you really read through this write-up then by now, I expect that you should have been able to recognize if your logo reflects in any of the above discussed signs.And if it does, then please get your logo refreshed for you as soon as possible and give your business that fresh breathe.
Our team at Web Solutions Dublin has designed and refreshed many logos for different businesses, organizations and companies in time past, and they have been happy with our services so far. You can also be our next happy client by Contacting Us today and we will get your job done in no time.